In today’s video I’d like to share how three of our clients are utilizing video content to promote their products, services, and causes. These particular examples have been chosen because one of them is in the business to consumer space, one is business to business, and the final example is a nonprofit foundation in the arts.
Let’s start with business to consumer, a high-end guitar retailer that features one-of-a-kind, rare, and select guitars. Our very first project together was a brand overview video to address the top of their marketing funnel, introducing the company owner and namesake, their philosophy, the retail space, and their inventory. Subsequently, we’ve filmed music events and over 100 guitar product demonstrations for this client. Because they also do online sales, all of the guitar demo videos are available on YouTube, which effectively attracts Google and YouTube search traffic from enthusiasts searching for specific guitar brands, models, or luthiers (that’s a custom guitar maker). These YouTube videos have also been embedded on their website and other online marketplaces where they sell.
Our business to business example is a life sciences company, and they use video for a number of different purposes, including product line overviews, education and training, and product feature videos. Some of their biochemistry analyzers even come pre-loaded with customer support videos that we’ve created, to help labs get their machines up and running, and to explain various functions and features, right there on the control screens.
And, third, is a project for a nonprofit foundation in the arts, where we documented a regional three-year pilot program that introduced theatre programs to underserved schools middle schools. A variety of content was created, including periodic update videos, so that stakeholders, like donors and the board of directors, could follow progress. Each of the three years culminated in a year-end showcase video illustrating the positive impacts of the program on students, parents, schools, and entire communities. Thanks to the success of the pilot, I’m happy to say the program is now successfully up and running nationally, with additional cities and schools being added annually.
These are just a few examples of how our clients are utilizing video in their content marketing and, if you’re looking for ideas, I hope it provokes some thought or inspiration. What they all have in common is a commitment to video as a medium, as an informational and marketing tool. If you have any questions about video content or video marketing I hope that you’ll let me know.
Thanks for watching!